Jason Della Rocca (US)

Jason Della Rocca is the co-founder of Executions Labs, a first-of-its kind, hybrid game incubator and go-to-market accelerator that helps independent game developers produce games and bring them to market. Formerly, Jason was a game industry consultant focused on business and cluster development, working with game studios and organizations all over the world. Prior, he served as the executive director of the International Game Developers Association (IGDA) for nearly nine years, and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power 50,” a list which profiles 50 of the most important contributors to the state of the game industry.

As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide. He also serves on various advisory boards and volunteer roles, such as co-chairing IGDA-Montreal, as an advisor to the ICT Practice of Foreign Affairs, Trade and Development Canada, and serving on the research management committee of the GRAND Network Center of Excellence.


Workshop details:

Title: Funding and Distribution Options for Your Game

Date: Apri 10, 2:00 pm

Description: As game developers, we have two imperatives: 1) make games and 2) get said games into players' hands. Most developers have a decent grasp of the first part, but the ever evolving nature of the business landscape makes it harder to master the publishing part of the equation. So much so, that the very definition of publishing is under debate. This lecture takes the view that publishing is the superset that encompasses all forms and methods of getting your game into player hands: from traditional development deals to crowdfunding, from self-publishing options to incubator assistance, from angel investors to marketing-only distribution deals, and on and on. The talk will map out this evolving matrix of options, and explore their pros and cons.

Length: 60 minutes

Takeaways: Developers will walk away with an understanding of publishing (including funding and distribution) options for their games, along with the pros and cons of each.

Intended audience: All game developers trying to parse their publishing options are encouraged to attend this lecture. No prior business or deal-making experience is required, but it sure would be handy if you've tried to dig in on this stuff before and understand the basics.

Experience level: All levels

Tools participants should bring: none

Minimum/maximum number of participants: 30